A version going viral again in October 2019 is a video published on YouTube on November 2, 2016 titled "Woman's Butt Implants Explode While Working Out At Gym" (archived here). The description read:
A Boston Woman Went To The Doctor's Wanting A 64-inch Back Side, And Got More Than She Bargained For. Serena Beuford, 27, Of Boston, Massachusetts Was Working Out At A Gym Doing Squats For A Instagram Video For Planet Fitness, When Her "Butt Implants" Exploded. Gym Members Helped Her While The Medical Personnel Arrived. There Was Blood And Fluid All Over The Floor. She Was In Serious Condition, But Survived. Her Friends Said She Got What She Had Coming Because She Was The Type That Wanted Attention.
Users on social media only saw this title, description and thumbnail:
Woman's Butt Implants Explode While Working Out At Gym
A Boston Woman Went To The Doctor's Wanting A 64-inch Back Side, And Got More Than She Bargained For. Serena Beuford, 27, Of Boston, Massachusetts Was Working Out At A Gym Doing Squats For A Instagram Video For Planet Fitness, When Her "Butt Implants" Exploded. Gym Members Helped Her While The Medical Personnel Arrived. There Was Blood And Fluid All Over The Floor. She Was In Serious Condition, But Survived. Her Friends Said She Got What She Had Coming Because She Was The Type That Wanted Attention.
We found a virtual explosion of butt implant hoaxes starting around 2011, with reports such as:
DISTURBING PICS: A Woman's Butt EXPLODE . After She Got Booty Implants . That Were 2BIG!!EXTREMELY MediaTakeOut. http://t.co/GvnZ05Az via
-- ChokeOffMyTweets (@TOOTASTYY) November 30, 2011
Variations included "Butt Implants Explode In Man's Hands!" -- trending in 2013, and this from 2014 titled "Fake Butt Implants explode when pigeon person sat down on hot street pavement:"
Fake Butt Implants explode when pigeon person sat down on hot street pavement pic.twitter.com/kPi2lBLnHF"
-- da13thsunâ„¢ (@da13thsun) July 15, 2014
The tweets usually included links to questionable websites.
This 2016 hoax video copied the details of a purported Boston gym blast from a 2015 article and it used a photo of the purported sidewalk explosion in the 2014 tweet. The 2015 hoax fooled several "mainstream" publishers, including the fashion and lifestyle magazine Cosmopolitan, which published an article titled "Woman in Coma After Her Butt Implants Explode During Squat Routine." When Cosmo editors realized they had goofed, they added this correction:
Update 7/15, 12:45 p.m.: It turns out this story was entirely made up, and it's virtually impossible to have anything like this happen. According to Douglas Steinbrech, a board certified plastic surgeon, "Implants don't pop. They stay in position. It's not like a balloon. If she had a balloon filled with some kind of saline, even if it popped, the fluid still stays there and then it takes hours for the fluid to resorb. It's not like you'd have that immediate deflation." And even if an untrained, uncertified back-alley "surgeon" did manage to put a balloon into someone's body, it would have to somehow break the skin to deflate dramatically. In fact, once implants are in and healed up, Dr. Steinbrech says you'll have full range of movement and even rigorous exercise shouldn't impact the implant.
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